Growing in international markets require lengthy marketing studies and a sizable amount of capital to continue sales and marketing efforts. These are the reasons that a lot of individual smaller companies cannot pursue growth outside of their borders. At DSD, we are systematically pursue these types of studies in-house.

We took our first step towards marketing in 2000 by establishing a strategy to pursue our retail and wholesale networks in potential international markets.  Our strategy included first gathering our leather and textile garment exporters under one roof to generate a sophisticated collection to be sold in international markets with competitive pricing through our flagship stores in order to generate brand recognition. We’ve subsequently been building wholesale and franchising operations to increase our export sales.

As a result, DSD began working with a consulting company for market research and feasibility studies and created a store model for the first DERRI store in Warsaw, Poland.  Our first store was the culmination of twenty-six different companies’ contributions. One year later, our second DERRI store opened in Moscow, Russia.

Today DSD is introducing its participants’ products under the DERRI brand at international trade fairs and advertising in the forefront of international magazines. We are continuously working hard on creating new global markets and distribution channels.

DERRI has recently been awarded the Turquality© seal of approval.